If you run an online business – or even a brick and mortar one with a solid web presence – then you more than likely know how important Google Ads Management is. Many years after its invention, Google AdWords remains one of the leaders in pay per click online advertisements. These ads show up on Google’s search engine results, as well as elsewhere on the web, drawing in visitors to your website. Since you pay for Google AdWords, it’s important to utilize it in an effective manner. Here’s how you can make it work for you.
1) Use Relevant Keywords
This is the most important thing to do. If you don’t use relevant keywords, then Google will happily penalize you in your search result rankings, and you’ll turn off just about anyone who comes across your website. You don’t want to use keywords for books when you run a clothing site. This sounds absurd, but you’d be surprised how many people actually try to do this. Don’t play games with your keywords. Instead, make sure that they match your content.
2) Create Ad Groups
One of the most interesting things that you can do with Google AdWords is to create groups. These groups each contain a number of relevant keywords that have some basic commonality. For example, keywords like “keto diet recipes” and “dessert recipes” shouldn’t be in the same group. They don’t have enough in common and will draw in different types of readers. By grouping your keywords, you can target certain searches in a more effective manner.
3) Use Long-Tail Keywords
Long-tail keywords are large strings that tend to resemble a question. They’ve become quite popular thanks to built-in artificial assistants like Siri and Cortana. People have started asking them for help with their searches, which are usually in the form of a question. Including some on your website and in your AdWords order will help bring in these people.
4) Take Advantage of the Exact Phrase and Matching Phrase Options
There are two main ways to set up your Google AdWords. You can either set everything to match the exact phrase as it’s entered, or to use a matching phrase. The former will only pull up your site when someone types in that exact phrase into their browser. This works just fine, but it does limit the number of people who will see your ads. The latter uses phrase matching. This means that if the searched keywords closely resemble the ones that you’ve chosen, your site will appear in the results. It’s very broad and provides a good rate of success.
5) Track the Effectiveness of Your Campaigns
You can use Google Ads Management in order to see just how effective your campaigns are. Your Google AdWords dashboard contains all of this information and more. You can see which phrases or keyword strings worked best for you, as well as which ones didn’t receive the results that you expected. This makes it very easy to readjust your campaigns for the utmost effectiveness.